Citi
This Spanish language print ad series, which ran in Puerto Rico, was adapted from “Live Richly”, a national campaign that focused on having a more balanced perspective towards money. The key to its success was maintaining the tone and sentiment of the original while making it relatable and relevant for a different market.
Print Ads
Verizon
To celebrate Hispanic Heritage Month, Verizon Wireless launched a bilingual campaign to recognize local artists through a mural competition. The winners were selected by public vote and their work showcased in their communities.
Hispanic Heritge Month
Direct Mail Inserts
Radio Ads
Tasked with creating a Hispanic Market promotional program for the New York Jets, we created La Furia Verde, a Verizon FiOS sponsorship featuring QB Mark Sanchez. Tailgate-like events were held in New York and New Jersey, where fans could interact with the Jets Flight Crew cheerleaders, get special merchandise, and enter to win game tickets.
La Furia Verde
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Promoting its TV, Internet and phone as a special price package, Verizon targeted its Hispanic audience with a set of bilingual letters that focused on getting more entertainment for less money.
Triple Play
Direct Mail Inserts
Heineken
In 2004, Heineken USA started to market and distribute a portfolio of Mexican beer brands in the United States. The two main brands, Dos Equis and Tecate, were promoted to different segments at POS with robust promotional campaigns that increased sales and brand recognition exponentially.
Print Ad
Retail Case Cards
Tecate sponsored a highly anticipated boxing match with special packaging, OOH, and a PPV discount offer available at POS. The promotional efforts grew the brand by 13% and resulted in the highest PPV event to date (2.4 MM PPV buys) and 4th in history.
The World Awaits
Commemorative Can
Billboard
Retail coupon
As the leading brand in the portfolio among Hispanic consumers, Tecate effectively targeted the Mexican segment by sponsoring large soccer and music events, supported by special promotional packaging.
Retail Case Card
Poster
Decal
Commemorative Packaging